Shrek social psychology

Henry Fonda, Lee J.

Shrek social psychology

Messenger Following a healthy diet can be hard. From deciding when and what to eat to how much food you actually put on your plate, the average person makes over food-related decisions each day, most of which are automatic. Even the most disciplined consumers are not fully in control of what they eat.

Studies have shown that decisions such as when, what and how much to eat are often shaped by subtle forces outside of our awareness or direct control. These environmental forces can cause us to overeat by taking advantage of biological, psychological, and social and economic vulnerabilities.

This helps explain why two billion people worldwide are overweight or obese, and why no country has yet been able to reverse their obesity epidemic. Research has shed light on the major Shrek social psychology that encourage overeating, including biological, psychological, social, and economic.

Now that we know more about them, we are in a better position to intervene. Processed foods are engineered to appeal. How biology influences our appetites Why do humans tend to Shrek social psychology items like chocolate over salad?

Children, for example, have a stronger preference for sweet foods than adults do.

Shrek social psychology

The modern food environment has introduced an influx of processed foods filled with sugar, fat, salt, flavor enhancers, food additives, caffeine and so on. These ingredients are manipulated to try to maximize our biological enjoyment of them and satisfy those innate taste preferences.

Companies spend billions of dollars marketing foods to create strong, positive associations with their products. One study found that children actually think the same food tastes better when it is adorned with a cartoon character like Dora the Explorer or Shrek.

Shrek social psychology

There are also lots of small ways our environment can promote overeating. People eat more when served larger portions, regardless of how hungry they are. Unhealthy foods are also very noticeable and desired because they are everywhere — in schools, restaurants, convenience stores, supermarkets and vending machines.

Vending machine via www.

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The places where we make many of our food decisions can be overwhelming for busy consumers there are 40, different products in a typical supermarketand most psychological cues in our environment signal us to eat more, not less. For example, large portion sizes, food prices, the placement of food items in stores and promotional strategies to market foods all affect our dietary decisions on a daily basis.

Consider portion size alone: Drinking Coca-Cola in the s meant consuming a 6. But for food, out of sight often means out of mind. Your environment influences what you eat Unhealthy foods are often inexpensivemaking them especially appealing to those on a tight budget.

But fast food and ready-to-eat convenience store items are also widely available and quicker and easier to prepare than home-cooked meals, which makes busy consumers vulnerable to overeating them.

Food companies also engage in targeted efforts to market to certain groups.

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